摘要
旅游企业价值的增加取决于其投资决策和投资效率,对投资效率的评价将有利于管理者做出正确的投资决策。运用数据包络法(DEA)的CCR模型对18家旅游上市公司2007-2011年间的投资效率进行了评价和分析。结果证明了选用DEA模型评价旅游上市公司投资效率的可行性和有效性,同时结果显示,我国旅游上市公司普遍存在非效率投资行为,且不同类型公司的投资效率差异较大。其中,景区类公司投资效率高于综合类和酒店类,酒店类最低。
Increasing tourism enterprise value depends on the investment decisions and investment efficiency. The evaluation of investment efficiency will help managers make the correct investment decisions. Based on CCR model of data envelopment analysis （DEA）, the paper calculates and evaluates the investment efficiency of 18 tourism listed companies during 2007-2011. The re sults prove the feasibility and validity of DEA model when evaluating the investment efficiency of tourism listed companies. And it is revealed that the investment of tourism listed companies is inefficient and unbalanced. The type of scenic spots of which effi ciency is higher than other types companies is the best. The efficiency value of hotels is the minimum.
出处
《旅游论坛》
2013年第2期57-62,共6页
Tourism Forum
基金
教育部人文社科规划基金项目(10YJA790243)
