摘要
对跨国公司来说想要在国际市场上取得产品的成功销售,就必须重视国家间的文化差异。文章从国际营销和文化的联系,国际营销中文化的具体表现,文化差异对国际营销的影响和应对文化差异的策略四个方面介绍了国际营销中的文化差异,说明了文化差异对国际营销的影响巨大。
Multinational companies who want the successful sales of the products on the international market must pay attention to the cultural differences between countries. This paper introduces the cultural differences in international marketing from four aspects and discusses its big role in international marketing.
出处
《科教文汇》
2013年第7期204-205,共2页
Journal of Science and Education
关键词
国际营销
文化差异
影响
策略
international marketing
cultural differences
influence
strategy
