摘要
近年来,中国农业信息化建设取得了显著成效,但仍存在信息源与信息接收者之间信息传播不够顺畅等问题。SNS以其吸引力和功能特点,能够促进农业知识的传播,有助于农业信息化"最后一公里"问题的解决。在概述国内外SNS发展的基础上,分析农业信息化"最后一公里"问题的原因和现状,从用户需求和SNS平台功能方面探讨SNS对解决这一问题的促进作用,并提出农业SNS的可持续发展模式,为农业信息化可持续发展提供新思路。
China has obtained obvious effect in agricultural informatization in recent years, but there still existed some problems like the information dissemination obstacles between information sources and recipients. SNS can accelerate the diffuseness of agricultural knowledge by its attraction and function characteristics, which can help to solve the problem of agricultural informatization ＂last mile＂. Based on the overviews of SNS development at home and abroad, this article analyzed the reason and situation of agricultural informatization ＂last mile＂, and discussed the acceleration with the help of SNS in terms of user＇s demand and SNS platform function, then put forward the sustainable development pattern of agricultural SNS, which provided new ideas for the sustainable development of agricultural informatization.
出处
《农业展望》
2013年第3期56-59,共4页
Agricultural Outlook
