摘要
洛阳牡丹文化节是洛阳旅游节庆的主打品牌产品,而丰厚的牡丹文化也为其打开韩国市场提供了条件。韩国作为洛阳的重要入境客源市场,并未进行科学、合理的深度开发。如何挖掘牡丹文化,基于亲疏景度打造针对韩国客源市场的节庆品牌是研究的重点。
Luoyang Peony Culture Fair is the main brand of Luoyang tourism festival, and the abundant Luoyang Peony Culture serves itself for the unfolding of Korean tourism market. As an important inbound tourism market of Luoyang, Korean tourism market has not been developed deeply, scientifically and rationally enough. So how to ex- pand the influence of Luoyang Peony and to forge a brand catering to the Korean tourism market are what this essay want to talk about most on preference and sparse scale.
出处
《经济问题》
CSSCI
北大核心
2013年第4期122-125,共4页
On Economic Problems
关键词
品牌
旅游节庆
牡丹文化节
brand
tourist festival
Luoyang Peony Culture Festival
