摘要
论述了竞争情报与企业核心竞争力的主要内容和特征,探讨了竞争情报与企业核心竞争力之间的关系,分析了竞争情报对出版企业核心竞争力的提升作用。指出出版企业只有重视和加强竞争情报工作,才能更好地生存与发展。
This paper introduces the main contents and characteristics of the core competitiveness of enterprises and competitive intelligence at first , and then the relationship between enterprise core competitive ability and the competitive intelligence are discussed, and further, how to enhance the role of competitive intelligence for the core competitiveness of publishing enterprises services are analyzed, finally, putting forward that publishing enterprises can be survived and better developed only by emphasizing on competitive intelligence.
出处
《情报科学》
CSSCI
北大核心
2013年第3期68-71,共4页
Information Science
关键词
竞争情报
出版企业
核心竞争力
competitive intelligence
publishing enterprise
core competitiveness
