摘要
模因论认为任何信息只要能通过模仿而得到复制和传播,就可以称为模因。因此,语言也是一种模因,以基因型和表现型两种方式进行复制和传播。网络文体作为语言模因的一种,主要以表现型模因的方式进行复制、传播。网络文体之所以不断得到模仿和传播,是源于其自身具有的三大语用功能:引领时尚功能;针砭时弊功能;情感宣泄功能。网络文体模因能否在网民中广泛流行取决于其是否具备这三大语用功能之一。当然,网民也应对网络文体的健康性做出正确的判断,以利于网络文化的健康、和谐发展。
According to memetics,any information can be called a meme as long as it can be replicated and transmitted by imitation.Therefore,languages are also a meme and can be replicated and transmitted through two ways：genotype and phenotype.As one of the language memes,cyber styles are mainly replicated and transmitted through phenotype.The reason why cyber styles can be imitated and transmitted constantly is that they themselves have three pragmatic functions：the function of leading the fashion;the function of criticizing the evils of the time;and the function of giving vent to emotions.Whether a cyber style meme can be popular with netizens relies on whether it has one of the three pragmatic functions.Of course,netizens should also make a sound judgment on the health of cyber styles in order to help cyber culture to develop healthily and harmoniously.
出处
《怀化学院学报》
2012年第9期89-91,共3页
Journal of Huaihua University
关键词
模因
基因型
表现型
网络文体
语用功能
memes
genotype
phenotype
cyber styles
pragmatic functions
