摘要
为降低用户寻找旅游资源时的负担,更好地处理用户的需求和偏好,从用户角度出发,提出了一种基于本体的二次推荐方法。该方法引入本体来描述旅游资源,实现了用户的直接需求及偏好兴趣信息与推荐中过滤条件的关联,用户可对推荐结果进行评价。理论分析和实验表明,该方法可行,推荐结果能够覆盖绝大部分用户的选择,具有较好的效果。
In order to reduce the burden on users of seeking tourism resources,handle the needs and preferences of user better,this paper presented an ontology-based double recommendation method from user＇s perspective.It adopted ontology to describe tourism resources,achieved the goal of associating users＇ direct needs and their preferences or interests with filter conditions in recommendation.Moreover,it permitted evaluations.Theoretical analysis and experiments show that the proposed approach is feasible,the results of recommendation involve most of user＇s choices,and the effect is good.
出处
《计算机应用研究》
CSCD
北大核心
2012年第11期4180-4184,共5页
Application Research of Computers
关键词
本体
个性化推荐
用户偏好
ontology
personalized recommendation
user preference
