3Siva K.Balasubramanian,James A.Karrh,Hemant Patwardhan.Audi-ence Response to Product Placements:An In-tegrative Framework and Future Research A-genda. Journal ofAdvertising . 2006 被引量：1
4Russell,C.A.Toward a frame-work of product placement:theoretical proposi-tions. Advances in Consciousness Research . 1998 被引量：1
5Bloxham,M.Brand affinity and television programme sponsorship. International Journal of Advertising . 1998 被引量：1
6Gupta, P.B,& Lord, K.R.Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall. Journal of Current Issues and Research in Advertising . 1998 被引量：1
7Gould Stephen J,Pola B Gupta." ‘Come on Down‘: How Consumers View Game Shows and the Products Placed in Them,". Journal of Advertising . 2006 被引量：1
