摘要
随着国际经济竞争越来越激烈,中国需要大量的既熟知商务专业知识,又具备跨文化交际能力的商务人才,这对我们商务英语的教学提出了前所未有的挑战。本文通过探讨商务英语教学中跨文化交际能力培养的重要性并分析目前高校商务英语的教学现状,重点探讨如何在商务英语的教学中培养学生的跨文化交际能力。
With the increasingly fierce international economic competition,China needs a lot of business talent,both well-known business expertise,but also have the cross-cultural communicative competence which presented unprecedented chal-lenges to the teaching of business English.This paper to explore the importance of intercultural communicative competence in business English teaching training and analysis of the current college Business English teaching situation,focusing on how to develop students＇ intercultural communicative competence in teaching Business English.
出处
《科教导刊》
2012年第26期144-145,共2页
The Guide Of Science & Education
基金
2008年湖南科技学院教学改革研究项目"商务英语教学中跨文化交际能力培养的研究与实践"科研成果
关键词
商务英语教学
跨文化交际能力培养
策略
business English teaching
intercultural communicative competence
strategy
