摘要
随着全球经济一体化的发展,广告已成为社会生活不可或缺的一部分,已渗透到人们生活的各个领域。本文通过对英语广告实例的分析,着重对广告英语的词汇特色、句法特色、修辞特色进行了探讨,初步揭示了广告英语语言的文体特色。
With the development of the economic globalization0 advertising has become part of social life and gradually penetrated into nearly every field of life. The paper mainly explores lexical features, syntactic features and rhetorical features of advertising English through analyzing a large number of specific examples of advertisements and roughly reveals the stylistic features of advertising English language.
出处
《红河学院学报》
2012年第5期78-81,共4页
Journal of Honghe University
基金
黄冈师范学院2009年度人文社会科学研究项目(09CB079)
关键词
广告英语
词汇特色
句法特色
修辞特色
advertising english
lexical features
syntactic features
rhetorical features
