摘要
分析了广告英语具有的一些显著的语言特色,如创新词汇、简单句式?生动描写等,指出了这些语言特征与商务英语教科书中的语言特征有着很大的区别。通过对广告英语与商务英语语言特征从词汇特色、句法特色及语篇特色进行对比分析,探寻两者的差异对商务英语学习者及教师的启示。
Advertising English has its language features,such as innovative vocabulary,simple sentence pattern and vivid description,which are totally different to language features of business English.This paper analyses the differences between them from their diction,syntax and texts,and brings up some enlightenment to business English students and teachers.
出处
《湖北工业大学学报》
2009年第3期112-113,118,共3页
Journal of Hubei University of Technology
关键词
广告英语
商务英语
语言特色
对比分析
advertising English
business English
language features
contrast
