期刊文献+

B2C电子商务中消费者信任影响因素分析 被引量:1

下载PDF
导出
摘要 消费者信任对B2C电子商务的健康发展至关重要,而目前对其影响因素的分析还处在传统方法的简单迁移阶段。因此,本文在宏观层面基于标准学习进程(CAB)构建互联网媒介因素对消费者信任的作用模型;在微观层面采用详尽可能模型(ELM)与Toulmin内容模型客观分析网店信任保证声明的来源、内容和商品价格对消费者信任的影响。最后探讨了这些理论成果对电子商务实践及未来研究的启示。
作者 陈淑娟
出处 《消费导刊》 2012年第9期10-11,共2页
基金 项目来源:宁夏大学2010年社会科学基金资助项目(项目号:NDSK-22).
  • 相关文献

参考文献10

  • 1R. Audi. Some dimensions of trust in business practices: From financial and product representation to licensure and voting[J].Joumal of Business Ethics, 2008, 80: 97-102. 被引量:1
  • 2严中华,关士续,米加宁.电子商务信任与风险的文献综述与评析[J].科技进步与对策,2004,21(9):166-168. 被引量:13
  • 3Wolfinbarger M, Gilly MC, Shopping online for freedom, control, and funs[J]. California Management Review, 2001,43(2):34-55,. 被引量:1
  • 4F.J. Martinez,L6pez, F.J. M0ntoro'Rfos. Modelling consumer trust in internet shopping based on the learning hierarchy: a structural approach[J]. Journal of Internet Business, 201 O, 2(0):I 07- 118. 被引量:1
  • 5D. Kim, I. Benbasat. The effects of trust-assuring arguments on consumer trust in Internet stores: Application of Toulmin's model of argumentation[J]. Information systems research, 2006, 17(3):286- 300. 被引量:1
  • 6R.E. Petty,J.T. Cacioppo. Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag, 1986,262-265. 被引量:1
  • 7Toulmin SE. The uses of argument. Cambridge Univ Pr; 2003, 48-76. 被引量:1
  • 8D. Kim,I. Benbasat. Trust-assuring arguments in B2C e-commerce: impact of content, source, and price on trust[J]. Journal of Management Information Systems, 2009, 26(3):175-206. 被引量:1
  • 9A. N6teberg, E. Christiaanse, P. Wallage. Consumer Trust in Electronic Channels: The Impact of Electronic Commerce Assurance on Consumers' Purchasing Likelihood and Risk Perceptions[J]. E-service, 2003, 2(2):46-67. 被引量:1
  • 10S.E. Beatty,S.M. Smith. External search effort: An investigation across several product categories[J]. Journal of consumer research, 1987:83-95. 被引量:1

二级参考文献6

  • 1Akerlof, George A.The market for "lemons" : Quality,uncertainty,and the market mechanism[J].Quarterly Journal of Economics, 1970,Vol.84,488-500. 被引量:1
  • 2Bhatnagar,A.,Misra,S.,and Rao,H.R.. On fisk,convenience, and Intrernet shopping hehavior [J].CACM,43(11),2000:98-105. 被引量:1
  • 3Bhattacherjee,A.Individual Trust in Online Firms:Scale Development and Initial Test[J].Journal of Management Information Systems, 19,1,2002,211-241. 被引量:1
  • 4Borchers,A.Trust in internet shopping: A test of ameasurement instrument[J]. Proceedings of the Seventh Americas Conference on Information Systems.2001. 被引量:1
  • 5Cheung,C.and Lee,M.K.O.. Trust in Internet Shopping:A Proposed Model and Measurement Instrument[J].In the Proceedings of the 6th Americas Conference on Information Systems,H.M.Chung (ed.), August 10-13, 2000,Long Beach,CA,2000,681-689. 被引量:1
  • 6Chircu,A.M.,Davis,G.B.and Kaufmann,R.J..Trust,Expertise and E-Commerce Intermediary Adoption[J].In the Proceedings of the 6th Americas Conference on Information Systems,H.M.Chung (ed.),August 10-13,2000,Long Beach,CA,70-716. 被引量:1

共引文献12

同被引文献2

引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部