摘要
通过问卷调查,分析对于选购品在中、高等折扣水平下,消费者的感知质量、感知价值和购买意愿的差异。结果表明:价格折扣幅度与消费者感知质量、感知价值和购买意愿负相关,且差异显著。同时,消费者对产品的感知质量、感知价值与购买意愿之间存在显著正相关关系。
Based on questionnaires, analyses were made of the differences in consumers perceived quality, perceived value and purchase intention at the medium or high discount. Results showed that price discounts are negatively correlated with consumers＇ perceived quality, perceived value and pur- chase intentions, and the difference is significant. At the same time, there is significantly positive corre- lation between consumers＇ perceived quality, perceived value and purchase intention.
出处
《辽宁工程技术大学学报（社会科学版）》
2012年第5期461-463,共3页
Journal of Liaoning Technical University(Social Science Edition)
关键词
消费者
价格折扣
感知质量
感知价值
购买意愿
consumer
price discount
perceived quality
perceived value
purchase intention
