摘要
内部营销将员工视作企业的内部顾客,以员工工作满意为核心,通过营造各种体验来刺激企业员工反馈以形成一定程度的组织承诺。文章以员工组织承诺为中介变量,探讨酒店内部营销对员工组织承诺和员工工作满意影响,研究结果显示:酒店内部营销对员工组织承诺、员工组织承诺对员工工作满意、内部营销对员工工作满意均有正向影响,但酒店内部营销对组织承诺的五个构面影响不一致,组织承诺的五个构面对员工工作满意的影响也不一致。组织承诺在内部营销与员工工作满意中起部分中介作用。
Based on the internal marketing, employees are regarded as the company＇s internal customers, with focus on employees＇ satisfaction to create a variety of experiences to stimulate employees＇ feedback to form a certain level of organizational commitments. This article, taking the staff organizational commitments as a mediator, is to explore the impact of internal marketing on hotel employee satisfactions, which shows that the organizational commitments in marketing and employee satisfactions play some intermediary roles, but the effects of hotel internal marketing on the five perspectives of commitments are inconsistent, and the effects of the five perspectives of organizational commitments on employee satisfactions are inconsistent. The organizational commitment is an intermediary variable factor in internal marketing and satisfaction.
出处
《企业经济》
北大核心
2012年第9期51-55,共5页
Enterprise Economy
基金
国家重点基础研究发展计划(973计划)基金项目"我国气候变化国际谈判战略研究"(批准号:2010CB955200)
关键词
内部营销
组织承诺
员工工作满意
internal marketing
organizational commitment
employee satisfaction
