摘要
民办本科高校作为高层次人才培养的重要阵地,科研工作的地位和价值日益凸显。文章以山东省民办本科高校科研工作为案例,探讨科研工作在民办本科高校可持续发展中的地位,发掘民办本科高校科研工作的营销价值,对促进民办本科高校的健康持续发展具有积极的理论价值和实践意义。
As a high - level talents training front, the status and value of research work in private undergraduate col- leges has become increasingly prominent. Taking the research work of Shandong private undergraduate college as a case, this paper explored the role of research work in the sustainable development of private undergraduate colleges, and taped the marketing value of the research work, so as to have a positive theoretical and practical significance for promoting the healthy and sustainable development of private undergraduate colleges.
出处
《河南科技学院学报（社会科学版）》
2012年第8期23-25,共3页
Journal of Henan Institute of Science and Technology
基金
青岛工学院2012年度校长基金资助项目"新形势下山东民办高校营销策略研究"(2012KY010)
关键词
营销视角
民办本科高校
科研工作
山东省
marketing perspective
private undergraduate college
research work
Shandong
