摘要
以起亚汽车虎啸式家族前脸设计案例为引导,分析起亚汽车脸谱化塑造取得成功的原因,论述了脸谱化作为汽车企业成熟化标志、传承汽车文化、承载个人情感的作用。同时结合当代中国自主品牌在产品造型上的问题,提出了起亚汽车脸谱化成功对中国汽车造型的一些启示。
Takeing ＂Reported type＂ family face designs in KIA Motors as a guide, it analyzed reasons of their success in modeling facial designs. Combined with the independent brand products in contemporary China on modeling problem, it believed that as a symbol of motor enterprise mature, the success of KIA facial designs played a role not only in inheriting motor culture and carrying personal emotions, but also gave us some inspirations in Chinese motor modeling. Taking it for example that the model should combine with Chinese culture desperately and be a process of trial and error. Moreover, we should summary design methods generally.Only in this way, can we search and direct the brand facial designs only for itself effectively and can we promote sustainable development of Chinese auto enterprise as expressing the brand culture.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第16期47-51,共5页
Packaging Engineering
关键词
起亚汽车
概念设计
自主品牌
脸谱化
KIA motors
concept design
independent brand
facial designs
