摘要
动态能力理论认为,随着企业竞争环境动态性的加剧,企业只有不断整合、构建、重组内外部资源和能力,才能适应快速变化的环境,获取持续竞争优势。近年来,信息和网络技术的广泛应用改变了企业竞争的基础,使得企业间的竞争由个体竞争转变为商业生态系统间的竞争。可将动态能力框架扩展到商业生态系统视域,通过对信息空间的搜寻和过滤,锚定企业创新机遇,决定商业生态系统愿景和本企业战略选择。根据战略选择确定资源需求,选择合作伙伴,构建价值网络,获取互补资源,对企业内外部知识和资源进行配置与共享,并保护本企业资源优势,取得新的竞争优势。商业生态系统进入衰退期后,重新寻找新的创新机遇与合作,通过健康的商业生态系统和不断创新实现企业持续发展。传统出版企业应选择加入商业生态系统,通过互补资源、共享知识与协同效应占据网络核心,确立领导地位,通过动态能力的构建和培育来应对外来种群威胁,获取持续竞争优势。
With the intensification of enterprise competition environment, dynamic competence theory believes that, to adapt to the changing environment, the enterprise needs to integrate, build, and reconfigure internal and external competences to obtain a sustainable competitive advantage. Nowadays, extensive application of information and network technology has changed the foundation of the enterprise competition, and then the enterprises competition changes from the competition among individual enterprises to the competition among business ecosystems. The framework of the dynamic capability can be expanded to the scenario of the business ecosystem. We can identify the demand for resources, select the partners, build the value network, obtain the complementary resources, distribution the internal and external knowledge and resources, share and protect their own advantages of resources and gain the competitive advantages according to the strategic selection. After the business ecosystem entered into the degenerating stage, we should seek for new opportunities of innovation and cooperation and chase for the sustainable development with the help of a healthy business ecosystem and the continual innovation in the light of overdue competition. The traditional publishing enterprises should selectively enter into one or some business ecosystems and share the knowledge and coordination effect to establish their own leading position. And the construction and cultivation of dynamic capabilities is the key for the traditional publishing enterprises to cope with threat brought by external community and gain the sustainable competitive advantages.
出处
《中国流通经济》
CSSCI
北大核心
2012年第8期68-72,共5页
China Business and Market
关键词
商业生态系统
动态能力
出版企业
business ecosystem
dynamic capabilities
publishing enterprises
