摘要
SaaS是一种通过互联网提供软件的应用模式,对于许多中小企业来说,SaaS是一种可以降低信息化成本的较好途径,它避免了企业硬件购买、平台搭建、基础设施和应用软件维护的投入。而SaaS的成功运作,关键在于正确定价模式的选择。基于SaaS服务的价格形成机制分别探讨了四种不同的定价模式:按需定价模式、基于成本的定价模式、基于价值的定价模式和面向竞争的定价模式,并讨论了不同定价策略在SaaS服务模式中的适用性。
SaaS is the delivery mode of software online. It is an effective way to decreasing the cost of informati- zation for medium - sized and small enterprises. Adopting SaaS, the enterprises can avoid needless investment such as hardware purchasing fee, platform establishing fee, maintenance costs of infrastructure and software. But to SaaS , the right choice of pricing model is a key to success. This paper will discuss four kinds of pricing model;usage - based pricing, cost -based pricing, value -based pricing and competition -oriented pricing, and analysis the usa- bility of different pricing strategies.
出处
《经济问题》
CSSCI
北大核心
2012年第6期47-50,共4页
On Economic Problems
基金
国家自然科学基金项目(71172072)
北京市属高等学校人才强教计划(PHR201108389)
北京市教委科研项目(SQSM201211417002)
北京市哲学社会科学规划项目(11JGB039)
