摘要
针对图书馆宣传推广薄弱的现状,指出图书馆存在宣传推广意识淡薄、缺乏完善的宣传策略、宣传推广方式过于简单等不足。提出图书馆宣传推广的内容,包括馆藏信息资源、图书馆专业人员、图书馆服务内容、服务项目及服务效果。最后论述在全媒体背景下,图书馆宣传推广要重视与传统媒体合作、与出版单位等企业合作、与社会团体合作及与读者合作。
The paper puts forward that library publicity are lack of consciousness and strategy in publicity and the methods of publicity are too simple.Library publicity includes collection,staff,service and effect.Library ought to attach importance to collaborate with tradition media,enterprise,community and readers in library publicity in federated media age.
出处
《农业图书情报学刊》
2012年第5期65-68,共4页
Journal of Library and Information Sciences in Agriculture
关键词
图书馆
宣传推广
全媒体
Library
Publicity
Popularization
Federated media
