摘要
本文通过文献资料法、问卷调查法、专家访谈法和典型案例分析法,以四大满贯赛事的商业模式为参考,对中国网球公开赛商业模式进行研究,探究在网球赛事中成功经验以及发现其中的存在的问题。
Through the methods of literature material,questionnaire survey,expert interview and case analysis,taking the business model of four grand slam tournament as a reference,this article studied business model of Chinese tennis public competition,and explored successful experience and existent problems in tennis tournaments.
出处
《价值工程》
2012年第14期285-286,共2页
Value Engineering
关键词
中国网球公开赛
商业模式
Chinese tennis public competition
business model
