摘要
以大众文化为切入点,透视当前我国体育新闻传播中的畸变现象及产生的文化渊源,认为现代体育新闻传媒正沦为大众文化的生产工场;现代体育新闻传播内容的“软化”趋势是大众文化娱乐性驱动下的应有之义;大众文化的商业性影响现代体育新闻传播的发展方向;大众文化的世俗性为体育新闻传播由关注“完美”转向关注“胜出”
From the visual angle of popular culture,this paper probes into cultural root that induces aberrant phenomena of current sports journalism and communication in China,thinks that current sports journalism and communication field is turning into the factory of popular culture.The softness trend of current sports journalism and communication content is droved by amusement of popular culture.The commercial character of popular culture has influenced developing direction of current sports journalism and communication.Vulgar character of popular culture has determined has determined the transfer its attention from idea to win.
出处
《体育科学》
CSSCI
北大核心
2005年第4期17-19,31,共4页
China Sport Science
关键词
文化
体育新闻
传播
中国
culture
sports journalism
communication
China
