摘要
采用文献资料、逻辑分析等方法,以体育传播学、异化理论为基础,对当代体育大众传播中的异化现象进行归类并分析其形成原因,最后提出建议,旨在为当前体育大众传播中的不良风气,回归体育传播本质提供参考资料.
Using the methods of documentary investigation and logic analysis, basing on the theory of sport communication and alienation, this paper classifies the phenomena of alienation in sport media, analyses the reasons, and gives some advice to purify the bad atmosphere in sport media.
出处
《株洲师范高等专科学校学报》
2007年第5期92-95,共4页
Journal of Zhuzhou Teachers College
关键词
体育大众传播
传播异化
异化现象
sports mass media
alienation of communication
phenomenon of alienation