摘要
从CMMB当前发展的现实及典型的CMMB用户服务模式出发,深入分析CMMB用户服务模式的动力机制,最后从用户的视角提出了节目集成服务模式、专业节目服务模式、双向选择服务模式、全面综合服务模式等四种CMMB用户服务模式。
Based on the current sitution of CMMB and the typical user mode of CMMB service, the driving mechanism of CMMB user service model is analyzed thoroughly. Finally four models of CMMB user service are proposed from the users＇ perspective, which include the program integrated service model, the service model of specialized program, the two - way choice service model, and the all -round comprehensive service model.
出处
《科技管理研究》
CSSCI
北大核心
2012年第8期223-226,共4页
Science and Technology Management Research
基金
国家广播电影电视总局部级社科研究项目"移动多媒体广播电视服务传递协同运营研究"(GD09061)
