摘要
针对目前商场中广告费用日益增长,纸制广告越来越多.提出了基于情景感知的智能商场导购系统的商品推荐信息的研究方案,情景感知服务是借助现在的信息技术为顾客提供自适应服务.解决了商场广告费用日益增加的问题,为商场降低了费用.将Aprior算法应用到该系统中,将以往顾客浏览的信息和现在的环境资源相匹配,实现了为用户提供个性化服务,减少了商家营销的成本.
Because of the increasing cost of advertising in shopping malls,paper advertising are more and more.This paper recommended researching programs of goods information system,which is based on context-aware smart shopping,shopping guide.Context-aware services of using information technology provided customers with adaptive services.The increasing cost of advertising was solved in the stores and stores reduce costs.This paper applied Aprior algorithm to the guide system.Information that is browsed by previous customers matches the current environment resources.And realized personalized service and reduced the cost of business marketing.
出处
《哈尔滨商业大学学报（自然科学版）》
CAS
2012年第1期58-61,共4页
Journal of Harbin University of Commerce：Natural Sciences Edition
关键词
情景感知
智能商场
APRIOR算法
商品推荐
context-awareness
smart shopping
Aprior algorithm
product recommendations
