摘要
本文分析了我国厨柜行业的发展现状,并指出我国厨柜企业向整体厨房模式发展的必然趋势。进而对整体厨房的概念作出进一步阐述,同时提出了基于整体厨房的厨房用品集成化构想和产品整合方式,在此基础上针对我国厨柜行业对其向整体厨房发展模式进行了探究,并以"金牌厨柜"企业作为实例,从产品开发策略、销售渠道拓展和营销模式三个方面阐述其发展新模式,以引领我国厨柜行业健康有利的发展。
The paper analyzed the present situation of kitchen cabinet industry in our country, pointed out the irresistible trend of development model from kitchen cabinet business to integrated kitchen, stated the concept of integrated kitchen, put forward integration assumption and product integration patterns, on this basis, inquired development model from kitchen cabinet business to integrated kitchen, by taking the company, ＂gold metal kitchen cabinet＂, as an example, and explained its new development mode in three aspects, from product development strategy, marketing channels expanding, to marketing mode, to lead to sound development of kitchen cabinet industry in our country.
出处
《家具与室内装饰》
2012年第2期11-13,共3页
Furniture & Interior Design
基金
江苏省高校优势学科建设工程资助项目(PAPD)
关键词
厨柜企业
整体厨房
发展模式
Kitchen Cabinet Enterprise
Integrated Kitchen
Development pattern
