摘要
新媒体传播时代,面对民意喷涌与市场竞争,市场化党报创新出深度报道这一独门利器。在新媒体环境下,处于转型期社会的市场化党报深度报道也受到宣传逻辑、市场逻辑、新闻逻辑等多种制约。市场化党报在深度报道领域深耕探索,在两舆论场互动中呈现出民本化报道趋向,在市场化导向下也催生出以中性题材、故事化讲述为主的报道模式,在新闻呈现方面,"受众观"驱动下实现了版面形式从易读到悦读的蜕变。
In the new media age, under the pressure of the public opinions and competition, the market-driven Party Newspapers created in-depth reporting as a detached weapon. Under the new media environment, the in- depth reporting of the Party Newspapers during the transformation period of China is also limited by publicity logic, market logic, and journalism logic. The in-depth report of the Party Newspapers, after the explorative research, presents the following three features ： the tendency of serving the community in the interaction of two opinion fields, the market-oriented reporting patterns created by the neutral topics and narration about stories, and transformation from easy reading to happy reading driven by the audience in terms of the news layout.
出处
《广州大学学报（社会科学版）》
2011年第11期51-57,共7页
Journal of Guangzhou University:Social Science Edition
基金
广东省哲学社会科学规划项目(10GL-02)
教育部人文社会科学研究规划基金项目(10YJA860022)
关键词
新媒体环境
市场化党报
深度报道
路径选择
new media environment
market-driven Party Newspapers
in-depth reporting
path choice
