摘要
研究中国木质家具价值链的治理结构便于在操作层面为家具品牌价值链升级与演进提供理论支持。文中分析了中国木质家具品牌价值链的系统构造和演进路径;对木质家具消费者进行品牌感知调查,通过探索性因子分析和验证性因子分析发现木质家具品牌价值链治理的问题。研究结果表明,我国木质家具产业整体还处于价值链的低端位置,未能突破跨国企业的"技术封锁"和"低端锁定"。建议以品牌质量管理和品牌关系管理为基础,引导家具产业集群的网络互动,提升产业研发能力。
The research on governance structure of Chinese wooden furniture brand value chain contributes to providing a theoretical support for upgrading and evolvment of brand value chain in practice. First of all, the paper analyzed the system structure and evolution path of Chinese wooden furniture brand value chain, and conducted the survey of wooden furniture brand perception among consumers. Through factor analysis and confirmatory factor analysis, the problems arising in brand value chain governance were found. It was concluded that wooden furniture industry is overall at the low-end position of value chain, and failed to break the ＂technology blockade＂ and ＂low-end lock＂ by multinational enterprise. The brand quality management and brand relationship management must be carried out as the foundation, to promote cluster network interaction of furniture industry and upgrade the R＆D capacity of furniture industry.
出处
《世界林业研究》
CSCD
北大核心
2011年第6期49-54,共6页
World Forestry Research
基金
江苏省2010年度研究生科研创新计划项目基于全球价值链视角的中国木质家具品牌竞争力研究(164060461)
关键词
中国
木质家具
价值链
品牌感知
因子分析
China, wooden furniture, value chain, brand perception, factor analysis
