期刊文献+

消费者决策行为中的情境效应研究评述及展望 被引量:9

A Review of Literature on Context Effect in Customer Choice Behavior and Future Research Prospect
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摘要 主要介绍了消费者决策行为中情境效应的主要表现形式及相关概念,并对情境效应的相关研究成果进行了回顾和整理。 This paper introduces the conception and main form of context effect in customer choice behavior,and then reviews the past research result of context effect.
出处 《软科学》 CSSCI 北大核心 2011年第10期130-134,共5页 Soft Science
基金 国家自然科学基金项目(70672022)
关键词 情境效应 吸引效应 折衷效应 偏好 context effect attraction effect compromise effect customer preference
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参考文献39

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同被引文献127

  • 1李纾.发展中的行为决策研究[J].心理科学进展,2006,14(4):490-496. 被引量:39
  • 2庄贵军,周南,周连喜.国货意识、品牌特性与消费者本土品牌偏好——一个跨行业产品的实证检验[J].管理世界,2006,22(7):85-94. 被引量:86
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  • 10Ratneshwar S,Shocker A D,Stewart D W.To-ward Understanding the Attraction Effects:TheImplications of Product Stimulus Meaningfulnessand Familiarity[J].Journal of Consumer Re-search,1987,3(13):520-533. 被引量:1

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