摘要
以《中华实验眼科杂志》为例,从细化期刊定位、突出内容定位、强化编辑定位、重视市场定位4个方面探讨医学期刊定位的优化策略,并介绍期刊定位的几大误区。通过分析认为,坚持学术质量第一,创办"双效""双爱"期刊,是中国医学学术期刊的基本定位。
Taking Chinese Journal of Experimental Ophthalmology as an example, the medical journal orientation with the society development is discussed, such as subdividing the journal positioning, highlighting the content location, strengthening the editing positioning and making customer segment etc. Some misunderstandings on journal positioning are analyzed. It is thought that to improve the academic quality, maintain the balance of social and economic benefits, win a high reputation are essentials for medical journals.
出处
《编辑学报》
CSSCI
北大核心
2011年第5期432-434,共3页
Acta Editologica
关键词
医学期刊
期刊定位
优化策略
内容定位
编辑定位
市场定位
medical journal
journal positioning
optimization strategy
content location
editing positioning
market orientation
