摘要
在建设"关中-天水经济区"的过程中,陕西关中地区涌现出一批绿色食品企业。这些企业坚持科学发展的正确方向,以社会责任为第一责任,以满足社会的绿色食品需求为发展目标;坚持从土地到餐桌全程质量控制理念,在绿色食品生产管理、运营管理,质量管理和品牌管理等方面构成了企业新型发展模式,为西部企业健康发展提供了宝贵的经验。
Some green food company have emerged in large number in the middle district of Shaanxi province. The enterprise insists on scientific development in the right direction, adheres to the corporate social responsibility as the first responsibility, takes the social demand as the company＇s goal. They gets into the new development model from the green production management, operation management, quality management and brand management, then affords some experiences for the western enterprises.
出处
《西安财经学院学报》
2011年第5期65-68,共4页
Journal of Xi’an University of Finance & Economics
基金
陕西省教育厅研究项目(2010JZ09)
关键词
关中地区
食品企业
绿色食品
品牌管理
Shaanxi Guanzhong area
food company
green food
brand management
