摘要
目前我国尚未建立有效的会展场馆运营绩效体系。在克服会展场馆大小不一、业务多样、运营方式复杂等带来的难以评价的问题方面,平衡计分卡模型具有很大的应用价值。为更好地应用平衡计分卡模型,应充分考虑会展场馆的服务业属性,以客户维度为核心层,以内部经营维度为保障层,以学习与成长维度为资源层,以财务维度为效果层,从而构建会展场馆运营绩效体系,为会展场馆的运营评价提供借鉴和参考。
An effective operation system of the exhibition venue has yet to be established. A modal of balance-scored card can he applied to overcome the evaluation difficulties in different sizes of exhibition venues, diversity of businesses and eonplicated ways of operation. To achieve a better effect, service attributes should be eomidered in relation to customers as the service center,internal management as the guarantee, learning and development as the resource, finance as the effect.
出处
《沧州师范学院学报》
2011年第3期51-52,63,共3页
Journal of Cangzhou Normal University
基金
2009年度石家庄学院社会科学研究启动基金项目"石家庄会展场馆运营研究"
编号:No.09YB029
关键词
平衡计分卡
会展场馆
指标体系
balance-scored card
exhibition venues
operation system
