摘要
随着体验经济时代的到来,房车旅游作为一种时尚的旅游方式日益受到人们的青睐。当前,国内房车旅游发展远远落后于发达国家,并存在露营地及相关设施建设滞后、居民消费能力不足、房车旅游营销力度不够和房车旅游设施及服务滞后的问题,针对这些问题,提出开展营地营销、细分房车旅游市场、加强房车旅游相关行业企业之间的合作、优化房车旅游信息传播方式和手段、加强房车租赁网络建设的房车旅游具体营销策略。
With the advent of experience economy, RV travel is increasingly welcomed as a fashionable way to travel. At present, the domestic RV tourism development is far behind the developed countries, and there exist such problems as delayed construction of camping and related facilities, the inadequate consumption capacity, the inadequate RV tourism marketing and delayed tourism facilities and services. To solve these problems, this paper puts forward some marketing strategies, including carrying out camp marketing, subdividing RV tourism market, strengthening cooperation among related industries and enterprises, improving ways and means of RV tourism information dissemination, and promoting the construction of RV rental network.
出处
《黄山学院学报》
2011年第4期37-40,共4页
Journal of Huangshan University
关键词
房车旅游
发展现状
营销策略
recreation vehicle travel
current developing status
marketing strategy
