摘要
媒体的存在及发展结果之一,是影响了受众对现实问题及其重要性的认识与行动,随着媒体日渐渗透到大学生的日常生活中,人们愈发关注它对大学生的现实影响力。实证研究表明,大学生对亲社会报道的积极性和认同度与媒体的传播效果呈正比,促进大学生亲社会行为应该有媒体、受众(即大学生自身)、家庭和学校等组成的多方面培养途径。
Nowadays,more attention has been paid to college students' daily life with the infiltration of media.Based on social learning theory and cultivation theory,this paper researched the influence of media on college students' pro-social behavior from the view of audience activity.It found that there is a positive correlation between the effect of media on pro-social behavior and the positivity and agreement of college students on media.Finally,this paper demonstrates that there would be various influences from media,audience,family and university to promote the pro-social behavior of college students.
出处
《现代大学教育》
CSSCI
北大核心
2011年第4期93-99,113,共7页
Modern University Education
关键词
亲社会行为
媒体
受众
传播效果
大学生
pro-social behavior
media
audience
communication effects
college students
