摘要
本文采用实验法、问卷调查法、数理统计法等研究方法,比较研究了案例教学法与传统教学法在体育市场营销学教学中的教学效果的差异。结果显示：和传统教学法相比,案例教学方法能鼓励学生进行思考;引导学生结合实际学好理论;能够集思广益。文章最后就如何切实提高教学质量提出了一些建议。
This paper adopts experiment,questionnaire and mathematical statistics research methods,and a comparative study with traditional teaching case teaching method in the teaching of sports marketing teaching effect of the differences. The results showed that compared with traditional teaching,case teaching method can encourage students to think： Guides the student to practical learning theory：Can two heads are better than one. Finally,the article on how to improve the teaching quality,some Suggestions were put forward.
出处
《中国科教创新导刊》
2011年第22期202-203,共2页
CHINA EDUCATION INNOVATION HERALD
