摘要
笔者简述国内外农业传媒与传播学科的发展现状,包括国外传媒传播数字化发展趋势及国内传媒传播机构培育及技术进展等方面;从媒体数字化、农业科技传播推广、理论水平与基层服务等方面分析广东农业传媒与传播发展情况。在对该学科建设发展需求分析的基础上,拟订出广东省农业传媒与传播学科发展的战略规划,包括指导思想、建设原则、研究领域规划、发展目标与研究战略重点等方面,以期为今后广东农业传媒与传播学科的科学发展提供战略指导与理论支撑。
The foreign and domestic development statuses of discipline were reviewed in this paper, such as development trend of digital media and communication for foreign, institute development and technology progress of media and communication for domestic. Some development situations of Guangdong agricultural media and communication were analyzed, such as digital media, agricultural sci tech communicating and extension, theories level and basic service, etc. Based on the demand analysis of the agricultural media communication discipline construction and development, the development strategy planning of this discipline was formulated, such as guiding ideologies, construction rules, research planning, development target and prior strategy, etc. Some strategy guiding and theoretical supporting about the strategy planning of scientific development Guangdong agricultural media and communication discipline in the future was provided.
出处
《中国农学通报》
CSCD
北大核心
2011年第20期155-161,共7页
Chinese Agricultural Science Bulletin
基金
广东省软科学研究项目"转制型农业科研机构服务"三农"的机制与模式研究"(2010B070300138)
农业部软科学研究项目"城乡社会管理服务体系构建研究"(农财发〔2011〕64号)
关键词
农业传媒
农业传播
学科发展
现状分析
战略规划
广东
agricultural media
agricultural communication
discipline development
status analysis
strategy plan
Guangdong
