摘要
利用网络宣传已经成为院校招生宣传的重要途径之一,网络已经成为考生了解报考院校的主要方式。本文主要通过对我院新生的问卷调查,了解网络宣传在实际招生宣传中的效果,并通过现有招生网站的实际统计数据分析,根据我院生源特点为学院的招生宣传的投入提供决策依据。
The way of the Internet enrollment promotion of college has become an important one. Internet has become a main way for candidates to know college and register for examination. In this paper, by the questionnaire survey of the freshmen, we have known that the actual effects of Internet enrollment promotion. And through the analysed existing statistical data, we have been provided the basis for decision making for the investment of financial and material resources to enrollment promotion according to the characteristics of the freshmen.
出处
《科技信息》
2011年第19期I0115-I0116,共2页
Science & Technology Information
关键词
用户感知
招生宣传
招生网站
影响因素
优化策略
User perception
Enrollment promotion
Enrollment website
Effect factors
Optimized strategy
