摘要
风险企业投资的选择和评价一直是创投领域研究的热点课题。文章运用模糊评价法,以最大隶属度原则理论作为评价标准,通过对初创期风险企业的分析,提出了风险企业管理、市场、技术三个层面的评价指标体系。
AVenture enterprise selection and evaluation has always been the research focus in the entrepreneurship field. By analyzing the characteristics of the start-up venture enterprises, the article points out the three aspects of evaluation index, namely management, marketing and technology. Combined with fuzzy evaluation theory, maximum membership principle is counted as evaluation criterion for final result.
关键词
风险企业
模糊评价法
投资项目
venture enterprise
fuzzy evaluation
investment project
