摘要
调查结果显示户外运动参与者大多是处在21到50岁之间,有一定经济基础、较高的文化修养、时尚的消费意识和体育运动习惯,具有冒险精神和健康体魄,崇尚天然运动环境的人群。本研究对户外运动参与者的基本特征进行分析,旨在为户外运动产业经营者确定企业目标市场和制定经营计划提供参考。
The outdoor participants are mostly 21 to 50 years old with economic foundation,a high cultural refinement,fashion sense,consumption of sports,the spirit of adventure and healthy body,and the natural movement of cherishing environment.The basic features of outdoor exercise participants makes outdoor sports industry operators better know their source of the basic information,confirm the target market and develop business plan for the future development.
出处
《山东体育科技》
2011年第3期92-94,共3页
Shandong Sports Science & Technology
关键词
户外运动
参与者
特征
分析
outdoor
participants
features
analysis
