摘要
以大众传播理论为主线,结合Taylor的认知需求层次理论,对广东省农民工的信息需求进行实证研究,并利用SPSS14.0和探索性因子分析法对农民工信息需求影响因素进行分析,剖析各影响因素之间的相关程度,揭示了农民工信息需求影响因素的四大因子。研究结果表明,农民工的信息需求层次主要集中在意识阶段,而农民工的信息需求主要受到自身信息素质、经济状况、文化水平以及社会环境等因素的影响。
Combined with Taylor＇s cognitive hierarchy of needs,the mass communication theory was taken as the main line,and an empirical research on information demand of migrant workers of Guangdong province was done.The content and type of information demand of migrant workers were analyzed by using SPSS14.0,and influencing factors of information demand were studied by the exploratory factor analysis method.Through analyzing the correlation among influencing factors,four influencing factors of information demand of migrant workers were revealed.The results showed that the information demand hierarchy of migrant workers was mainly concentrate on the stage of consciousness,and the information demand of migrant workers was mainly influenced by factors such as their own information literacy,economic condition,level of education and social environment.
出处
《华南农业大学学报（社会科学版）》
CSSCI
2011年第3期67-71,共5页
Journal of South China Agricultural University(Social Science Edition)
基金
国家社会科学基金项目(09BTQ008)
关键词
农民工
信息需求
广东省
migrant workers
information demand
Guangdong Province
