摘要
观众对体育赛事的发展非常重要.本文对国外有关体育赛事观众的研究进行了梳理,发现国外研究主要集中在观众的动机、消费行为、与运动队的关系等方面,以实证研究为多,研究内容广泛而深入,注重借鉴其他学科的有关理论,多数研究的目标是提高市场营销的效率,提出的建议有可操作性.通过本文分析,能为国内相关研究提供参考和启示.
Spectators are important to the development of sport events.The paper makes an analysis of relevant literature overseas regarding spectators in sports events.The contents consist of motives,consumer behavior and relation with sport team.Most articles are empirical researches.The contents are wide and deepgoing.Many theories of other fields are applied in study.Most targets set on improving marketing effiency.Many suggestions can be operated easily.This paper can provide references and enlightenments for dornestic relevant studies.
出处
《首都师范大学学报（自然科学版）》
2011年第3期55-61,共7页
Journal of Capital Normal University：Natural Science Edition
关键词
体育赛事
观众
动机
消费者行为.
sports event
spectators
motives
consumer behavior
