摘要
竞技体育在体育活动发展过程中起着极为重要的作用,而其市场化便是竞技体育发展的重要途径。文中在竞技体育和市场化概念的基础上,整合提出了竞技体育市场化的概念,分析了其种类和特点,并深入研究其影响因素及其发展过程中存在的问题,最后提出完善竞技体育市场化发展的对策措施。
The competetive sport games plays a critical role in the process of sport games＇ development, and its marketization is do a important effect in its developmemt process.This paper integration propose the concept of competitive sport games＇ marketization on the basis of the concept of comlpetitive sport games and marketization, and discuss the types,features and the problems of it, at last, raises several policies which can improving the competitive sport games＇ marketization.
出处
《物流工程与管理》
2011年第5期107-109,共3页
Logistics Engineering and Management
关键词
竞技体育
市场化
影响因素
问题
完善对策
competitive sport games
marketization
effect factors
questions
inproving policies
