摘要
高校借鉴CIS战略,有利于形成独特的个性化形象,强化竞争优势.本文提出UIS构想,并对UIS的概念内涵,设计开发,实施与管理等进行阐述,提出了高校行之有效的形象战略选择.
The CIS Strategy can help universities establish distinctive images and enhance their competitive advantages.This thesis puts forward the idea of UIS and further dwells on the conception,design,development,the implementation and management of UIS were presented.Image strategy is an effective option of for Universities.
出处
《甘肃联合大学学报（自然科学版）》
2011年第3期101-104,共4页
Journal of Gansu Lianhe University :Natural Sciences
关键词
CIS战略
UIS战略
导入原则
设计开发
实施管理
CIS strategy
UIS strategy
leading principle
design and developmet
implementation and management
