摘要
随着中国经济的发展和体育的强大,各种体育赛事在中国的营销方式也层出不穷。它们不仅推动体育赛事在中国的发展,促进体育事业的进步,还大大激发了企业发掘新的营销策略,刺激自身的利润增长,在激烈的竞争中处于不败之地。然而,每种体育赛事都有其自身的特点和商机,不同的企业也要根据其自身的条件和特点采用不同的营销方式,搭乘体育赛事这条大船破浪前行。在原有的传统体育赛事营销方式的基础上,绿色营销则在体育赛事概念营销长征路上独树一帜。
With China＇s economic development and a being-powerful sports,all kinds of sports marketing in China are also emerging.They not only promote sports development in China,promote the progress of sports,but also greatly inspire the company to explore new marketing strategies to stimulate the growth of their own profits,and get an invincible position in the fierce competition.However,each sport has its own characteristics and opportunities,different companies also adopt different methods of marketing according to its own conditions and characteristics,and take the sport ship going ahead through the waves.On the original basis of traditional sporting marketing,green marketing is the unique in the long march of sports conceptual marketing.
出处
《湖北体育科技》
2011年第1期37-38,31,共3页
Hubei Sports Science
关键词
体育赛事
营销
概念营销
绿色营销
sports events
marketing
conceptual marketing
green marketing
