摘要
从绿色营销理念的内涵入手,论证了体育旅游实施绿色营销的必要性。具体从产品、价格、分销和促销四个方面对环京津体育旅游圈的绿色营销体系进行了设计,并进一步指出了开展体育旅游绿色营销应该注意的问题,以期为新时期体育旅游事业实现社会效益和经济效益的双赢提供参考。
This paper starts from expounding the connotation of green marketing ideology and then discusses the necessity of complementing it to develop sports tourism. From four aspects of the product, price, place and promotion, the writer designs the green marketing system for the sports tour circle around Beijing and Tianjin; meanwhile, problems worthy of notice are pointed out, aiming to offer reference for the sport tourism promotion both in social effect and economic effect.
出处
《河北体育学院学报》
2007年第3期1-3,9,共4页
Journal of Hebei Sport University
基金
2006年度河北省哲学社会科学规划研究项目(200604013)阶段性成果
关键词
体育旅游
绿色营销
环京津
sports tottrism
green marketing
around Beijing and Tianjin
