摘要
本文用产品营销、服务营销等市场营销学理论,将高校图书馆服务范围拓展为内部(校内)、社会(校外)两个市场,阐述了细分社会(校外)市场、选择市场定位的方法;对信息服务营销策略制定作了详细论述,提出了高校图书馆应将信息服务营销贯穿于自身建设、管理、经营和服务全过程,象企业追求经营利润一样,追求社会效益,树立全新的社会形象的新理念。
This article explores the use of product marketing,services marketing,marketing theory,the expansion of library services for internal（school） and social（external） markets,describes subdivision society（outside） market,choosing the market positioning.Further development of marketing information services are discussed in detail and the author puts forward that university library should apply information service marketing all through the process of self-building,management and establish and pursue social benefits like enterprises pursuing profits,thus to establish brand new social image.
出处
《晋图学刊》
2011年第2期63-65,共3页
Shanxi Library Journal
关键词
图书馆
信息服务
营销策略
library
information services
marketing strategy
