摘要
制定科学的市场竞争策略是其市场营销策略定位的重要内容,文章论述了图书馆在信息服务中的宣传策略,“让用户成功”的服务策略,信息产品策略等。
Making up scientific marketing competion strategy is the important contents that university library makes marketing strategies. This paper deals with the broadcastering strategies in the information service the users-win strategies and the information goods strategies in library.
出处
《武汉化工学院学报》
2006年第6期54-56,共3页
Journal of Wuhan Institute of Chemical Technology
关键词
图书馆信息服务
宣传策略
用户成功策略
信息产品营销
library information service
broadcastering strategy
users- win strategy
information goods marketing
