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1987~2009年央视关于儿童肥胖新闻的框架分析 被引量:2

Frame analysis of television news coverage of obesity in China 1987-2009
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摘要 目的研究20多年来中国电视新闻媒体对儿童肥胖问题报道数量的变化趋势,探讨可能影响肥胖新闻报道的因素,分析肥胖新闻的内容与特点。方法以中国中央电视台1987~2009年的电视新闻为对象,统计各年度报道肥胖新闻数量并进行框架分析,比较其中关于儿童和成人的报道的特点,以及儿童肥胖新闻中对中国和外国情况的关注程度。结果 1987~2009年间共检索到958条肥胖新闻,其中关于儿童肥胖新闻385条,可以按数量分为5个时期——真空期(1987~1990)、萌芽期(1991~2002)、增长期(2003~2006)高峰期(2007)和减少期(2008~2009)。对个人因素的报道(n=708,P=73.90%)多于对社会因素的报到(n=233,P=24.32%)。儿童肥胖新闻中关于社会因素和中国情况的报道多于成人肥胖新闻中同类报道。儿童肥胖新闻中关于行为起因和社会解决途径的成人多于肥胖新闻中同类报道,关于生理起因和个人解决途径的报道少于成人肥胖新闻中同类报道。在关于儿童肥胖社会解决途径的新闻中,大部分报道国外的情况,对中国的报道多集中在中小学生课业负担和减负等问题,对其他报道较少。结论儿童肥胖新闻报道的数量变化与中国儿童肥胖的发展趋势相似,且受到公共卫生政策变化的影响。电视新闻报道的内容偏重个人因素多于社会因素。在儿童肥胖问题上较重视行为起因和社会解决途径。 Objective To describe the coverage of childhood obesity related news in a national television network during 1987 -2009, explore the factors that might had effects on reporting, and how childhood obesity was depicted in TV news media. Methods A search was conducted with " obesity"," fat" ," overweight" ," weight control" ," body weight" as keywords in CCTV News and Current Affairs Index to detect the target items. Frame analysis was adopted to investigate the cbaracteristics of obesity news. Results 958 pieces of news meeting the screening protocol were collected, among which 385 pieces were concerning childhood obesity. According to annual amount, reporting of obesity news could be divided into vacuum period, emerging period, incrementing period, peak period and descending period. There was more obesity news reported individual factors (n = 708, P = 73.90% ) than social factors (n = 233, P = 24. 32% ). In children obesity news, news coverage of social factors and China topics was significantly higher than in adult obesity news. In children obesity news, the coverage of behavioral causes and social solutions was significantly higher than in adult obesity news while coverage of physiological causes and individual solutions was significantly lower. News media had a preference of foreign countries in reporting social solutions of childhood obesity. Conclusion The coverage of obesity news mirrored trends of childhood obesity prevalence in China, and it was affected by public health policies. TV news media had the tendency to report more individual factors than social factors, and emphasized behavioral cause and social solutions in childhood obesity.
出处 《中国健康教育》 2011年第3期185-189,共5页 Chinese Journal of Health Education
关键词 儿童 肥胖 新闻媒体 社会因素 框架分析 Children Obesity News media Social factors Frame analysis
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