摘要
近二十几年来,洋快餐把市场公关的主要方向定位在儿童群体,取得了很大的成功。本文的研究表明,儿童摄入洋快餐不仅导致肥胖而且还会增加罹患其他疾病的概率。进一步的实证分析表明,儿童对洋快餐的偏好以及儿童摄入洋快餐的数量,与其自身的健康饮食知识及家长的教育引导相关,与洋快餐企业的宣传诱导相关。因此,应该在加强对儿童及家长教育的同时,规范洋快餐企业的经营行为。
In the past twenty years, western fast food companies took children as their main target consumers, and achieved great success. This study showed that children＇s intake of western fast food will not only cause obesity but also increase the probability of suffering from other diseases. Further empirical analysis shows that, the degree of children＇s preferences on western tast food as well as the quantity of children＇s intake of western fast food related to their own knowledge of healthy eating, to their parental education, as well as the propaganda of western fast lk^od enterprises. Theretore, it is necessary to strengthen the education of children and parents, as well as to regulate the operations ot western fast food enterprises.
出处
《中国软科学》
CSSCI
北大核心
2012年第6期68-77,共10页
China Soft Science
基金
国家自然科学项目"社会监管力量与企业行为反应交互作用机理:理论与实证分析--以食品类企业为例"(项目批准号:71173225)的资助
关键词
洋快餐
肥胖
儿童健康
western fast food
obesity
children＇s heath
