摘要
以职场能力为导向,以实训教学为核心的人才培养模式是高等职业院校市场营销专业的一种重要的人才培养模式。通过职场能力的培养可以培养能把握市场需求动态,懂得市场营销策划与职场礼仪,能进行有效营销沟通,获取企业管理经验和市场营销技术,具有较强实践能力的应用型人才。
It is a critical training mode for the marketing specialty to take the workplace capability as a guide and to take practical teaching as its core in vocational colleges. We could cultivate applied talents by training the workplace capability. Such workplace capability includes mastering the dynamic demand, learning marketing planning and business etiquette, acquiring managing experience and marketing technique.
出处
《价值工程》
2011年第11期159-160,共2页
Value Engineering
关键词
职场能力
市场营销
实训教学
课程改革
workplace capability
marketing specialty
training teaching
curriculum reform
