摘要
以中国浙江省及日本九州地区为例,使用了Logistic离散选择回归模型对中日海洋旅游产品选择进行了对比研究。在研究中,通过引入了10个变量以进行数据录入和探索性因子分析,对游客选择中国浙江省或日本九州海洋旅游产品的变量数据进行处理,得到了建立模型所需参数和其显著性检验结果,系统比较和分析了影响游客选择浙江省或九州地区的海洋深度旅游产品的统计概率,并总结了其应用对策。研究表明:在推动浙江省深度海洋旅游产品的发展中,树立品牌形象、丰富产业结构、完善管理制度、加强生态保护等方面是影响着中外游客选择浙江海洋旅游产品重要因素;并对我国浙江省海洋旅游提供了建议。
Marine tourism is the most important growth point of tourism industry in 21st century,,and the tourist destinations choice and its influencing factors are always be the core of economics for researchers.In this paper,it took the case study areas of Zhejiang Province of China and Kyushu,Japan,which two areas＇ have the similar situation about the geography,climate and customs.It studied the impact factor for the destination choice between these two areas based on the Logistic dispersed.It systematic analyzed the statistical probability of destination choice for Chinese or Japanese marine tourism products.And finally,the paper made a suggestion conclusion for Zhejiang marine tourism development.
出处
《经济地理》
CSSCI
北大核心
2011年第3期504-508,共5页
Economic Geography
基金
浙江省社会科学基金重点项目(编号:Z03GL14)资助
关键词
离散选择回归模型
海洋旅游产品选择
中国浙江省
日本九州地区
the choice for marine tourism products
dispersed choice model
Zhejiang Province in China
Kyshu Area in Japan
